Privacy Policy

Last Updated: October 2023

At Just Horse Rider, we believe in transparency, trust, and treating your personal data with the same care and precision that we apply to crafting your equestrian experience. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website horseriderattire.com or make a purchase from us.

We cater to a global community of riders—from dedicated competitors to passionate leisure riders and families. Protecting your privacy is integral to our promise of delivering premium, seamless service, from selecting your perfect bridle to ensuring a secure checkout.

1. Information We Collect

We collect information that you provide directly to us and data collected automatically when you use our site:

• Personal Identifiers: Name, billing and shipping address, email address, and phone number when you create an account or place an order.
• Payment Information: Payment method details (e.g., card type, last four digits). Please note: Full payment card details are processed securely by our encrypted payment gateways (like PayPal, Visa, MasterCard) and are never stored on our servers.
• Transaction Data: Details about your purchases, order history, and preferences for items such as jodhpurs, horse riding boots, supplements, or equestrian apparel.
• Technical & Usage Data: IP address, browser type, device information, pages visited, and how you interact with our site, collected via cookies and similar technologies.
• Communication Data: Records of your communications with our rider-led customer service team.

2. How We Use Your Information

Your data allows us to provide the premium, detail-oriented service you expect. We use it to:

• Process and fulfil your orders for equestrian gear, from Ariat boots to horse supplements.
• Manage your personal account, enabling you to track orders and save preferences for faster future purchases.
• Communicate with you about orders, products, services, and promotional offers (where you have consented).
• Improve our website, product range, and customer experience based on how our global community interacts with our collections.
• Prevent fraud and enhance the security of our payment systems, treating your financial data with utmost seriousness.
• Comply with legal obligations.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. We may share information only in the following circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing, shipping (including international carriers), and IT support. They are contractually bound to protect your data.
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or transfer of assets, where customer information may be part of the transferred assets.
• With Your Consent: In any other situation where we have your explicit permission.

For international orders, please note that your data may be transferred to countries outside the UK/EEA, including to our shipping partners. We ensure such transfers are protected by appropriate safeguards.

4. Data Storage and Security

We implement robust technical and organisational measures to protect your personal data, reflecting the same diligence we apply to selecting our LeMieux apparel and horse care products. Your data is stored on secure servers, and we use encrypted payment gateways for all transactions. While we strive to protect your information, no electronic transmission or storage method is 100% secure.

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

5. Your Rights and Choices

Depending on your location, you may have rights regarding your personal data, including:

• Access & Correction: The right to access and update your personal information in your account.
• Deletion: The right to request deletion of your personal data, subject to certain legal obligations.
• Marketing Preferences: The right to opt-out of marketing communications at any time by clicking “unsubscribe” in our emails.
• Data Portability & Restriction: The right to request a copy of your data or restrict its processing in certain circumstances.

To exercise these rights, please contact us using the details below.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies help us remember your preferences, such as items in your cart or your region, making your search for the perfect breeches or riding gloves more efficient.

You can control cookie settings through your browser. Disabling some cookies may affect the functionality of our website, such as the seamless checkout process we pride ourselves on.

7. Contact Us

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.